How can a retail footprint reduce global waste?
Burt’s Bees Retail Experience
Create a brick and mortar retail experience for a CPG brand that currently does not have one. Inspired by the brand’s history and mission, my team chose to explore Burt’s Bees.
Burt’s Bees started in 1984 as a beeswax candle stand by a simple man living in a turkey coop. As Burt’s Bees began to expand from candles to their still best-selling product, lip balm, and then to a full line of personal care products, so did their distribution. By 2006, Burt’s was on the shelves at major retailers including Target and Walmart.
Burt’s Bees is a purpose-driven business that believes in a triple bottom line: planet, people, and then profit. Their vision is to be the greenest personal care company on earth by 2020.
Burt’s Bees packaging negatively impacts our planet.
Product packaging makes up 45% of trash found in landfills. While Burt’s Bees products are made of 30% recycled plastic, they need to make more drastic changes in order to fulfill their vision.
Create Burt’s Bees first packaging-free store.
Introducing Restore, our part in the fight against global waste.
The Idea: Restore will invite customers to buy reusable containers for Burt’s Bees products. From then on out, they will be able to refill these containers for less than buying the same packaged products at bigger retailers.
The Layout: Restore leans into the hexagon shape that is strongly linked with the brand’s identity.
Education: Consumers will be greeted at the entrance with an educational display that contrasts our reusable containers and an art installment made of plastic.
Exploration: Guests will then be encouraged to explore four product-testing bays, in order to find which products best fits their needs.
Reduce. Reuse. Refill: Once the right product has been chosen, the guest will make their way to the refill and checkout station. The Restore employee will then fill a tin or bottle of the chosen product and continue with the purchase.
Restore by Burt’s Bees brings the brand’s vision of being the greenest personal care brand to life. The push for refillable containers better serves their conscious consumer and eliminates the need for excessive plastic for our products.